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Family Name
Rocha
First Name
Adonai
Experience
Summary
Studied Multimedia, Radio, TV and Cinema in Brazil and Photography
and Film in
the UK.
Worked as news, editorial and advertising photographer and produced audiovisual
and videos for training from 1977 to 1995.
Studied gemology and produced photos and videos for the Gemological Institute
of America, from 1988 to 1991.
Coordinated
educational projects and produced audiovisual materials such as videos, teleconferences,
books and websites for AJA a non-profit educational NGO in Brazil (watch
video) from 1995 to 2002.
Studied Computer Science and worked on web acessibility and as webdesigner
for social development projects for Brazilian and international NGOs from
1997 to 2002.
Worked
as researcher for the International Campaign to Ban Landmines/Human Right
Watch from 1997 to 2002.
From 2002 to 2004 worked for the United Nations Development Programme - UNDP in Botswana, Africa, as TV Director-Producer of Talk Back - an interactive TV programme on HIV/Aids prevention and Teacher Capacity Building Project. (watch video).
From 2005 to 2006 worked as Information and Communication Technology Director for ACHAP - African Comprehensive HIV/Aids Partnerships which is a collaboration between the Government of Botswana (GOB), the Bill & Melinda Gates Foundation, and The Merck Company Foundation/Merck & Co., Inc., to prevent and treat HIV/AIDS in Botswana.
From 2006 to 2008 worked for AJA Brazil as ICTs director and web projects coordinator. AJA fosters environment protection and conservation, education, social development, health, human rights, sustainable income generation for the poor, including people with disabilities, youth and women.
Professional
Affiliations
Professional journalist affiliated of the International Federation of Journalists.
Member of the FENAJ - National Federation of Journalists (Brazil) and Brasilia`s
Professional Journalists Syndicate.
Founder Member of the Photographers Union of Brasilia.
Member of Brasilia's Advertisers' Syndicate.
ICT and Educational Awards
•
Innovative Use of New Media Awards - Highway Africa 2004
ICT developed for Talk Back TV programme, website and SMS integration. Rhodes
University, Grahamstown, South Africa.
•
Paulo Freire Award 1998
Information
Technology as a Method of Learning category, given by the Brazilian Ministry
of Labor, the Roberto Marinho Foundation, and the Social Service of Brazilian
Industry (SESI).
Education
Universidade
do Sul de Santa Catarina- UNISUL
City, Country: Florianópolis, SC, Brazil
From – To: Jun-2006 - Jun-2008
Main Course of Study: Digital Multimedia
Field of Study: ICTs, computer, webdesign, TV, video
Degree or Equivalent: Graduate degree
Tecnólogo Multimídia Digital
Distance Education Medium and Technologies
- UNISUL
Extension Course, Universidade do Sul de Santa Catarina, Rede Interamericana
de Formação em Educação e Telemática (RIF-ET),
do Colégio das Américas (COLAM) da Organização
Universitária Interamericana (OUI). April to June 2007.
Qualified Google Advertising Professional
IIn 2008 has met Google's requirements to attain recognition as a Qualified Google Advertising Professional.
Universidade
Centro de Ensino Unificado de Brasília - UniCEUB
City, Country: Brasilia Brazil
From – To: Jan-2002 - Jun-2002
Main Course of Study: Computing
Field of Study: System Design
Degree or Equivalent: Undergraduate degree
Analise de Sistemas
Gemological
Institute of America - GIA
City, Country: Santa Monica, CA United States of America
From – To: Jan-1988 - Dec-1991
Main Course of Study: Manufacturing & Processing
Field of Study: Gemology
Degree or Equivalent: Graduate Gemologist
University
of London and British Film Institute
City, Country: London United Kingdom
From – To: Oct 1978- Nov-1979
Main Course of Study: Cinema
Field of Study: Film Study, Arts
Degree or Equivalent: Certificates
Certificate in Film Study (Course R 0102 and R 0301)
Realism and Anti-Realism and Cultural Production
Fiction and Non-Fiction in the Cinema
Authorship, Genre, Movement and National Cinema
Realism, Cinema and Cultural Production, Summer Course, University of Stirling,
Scotland, 1979.
Polytechnic
of Central London
City, Country: London United Kingdom
From – To: Oct-1978 - Sep-1979
Main Course of Study: Arts
Field of Study: Fine Arts
Degree or Equivalent: Certificates
Photographic Visual Studies
Photographic Colour Reproduction
Universidade
de Brasilia - UnB
City, Country: Brasilia Brazil
From – To: Feb-1977 - Sep-1978
Main Course of Study: Journalism & Information
Field of Study: Journalism
Degree or Equivalent: Undergraduate degree
BA Radio, TV, Cinema
Other formal training or education
Name
of School: Colegio Objetivo
City , Country: Brasilia Brazil
From – To: Feb-1974 - Dec-1976
Main Course of Study: Advertisement and Propaganda
Certificates or Diploma: Secondary Technical Course
Employment and Professional Experiences
Job Title: Information and Communication Technology Director
Type of Business: NGO
From – To: Jun 2006 - Present
Name of Employer:
AJA Brasil (Associação do Jovem Aprendiz)
Number of Employees Supervised: 1
Description
of Duties:
IWeb development, creation and design of websites, including Media Center and Eco Shop for AJA Brasil environmental projects, dengue and yellow fever prevention, information and public awareness. Google Adwords campaigns development with grants and support of Google Org.
Job Title: Information and Communication Technology Director
Type of Business: Public and Private Partnership/TV Broadcasting
From – To: Apr 2005 - Apr 2006
Name of Employer:
ACHAP - African Comprehensive HIV/Aids Partnerships which is a collaboration
between the Government of Botswana (GOB), the Bill & Melinda Gates Foundation,
and The Merck Company Foundation/Merck & Co., Inc., to prevent and treat
HIV/AIDS in Botswana.
Number of Employees Supervised: 3
Description
of Duties:
ICT Director of Talk Back - an interactive TV programme on HIV/Aids prevention
and Teacher Capacity Building Project
• Developing and implementing a comprehensive ICT plan for TCB;
• Redesign and regularly update Talk Back interactive web site;
• Implementing interfaces for receiving and distributing SMS;
• Maintaining databases and mailing lists;
• Creating and distributing e-newsletters;
• Producing multimedia presentations, materials, classes, tutorials;
• Researching ICT hardware and software;
• Managing ICT department/section, staff, for Talk Back/TCB;
• Training staff in required and appropriate ICT skills;
• Using ICT to monitor and evaluate the impact of Talk Back/TCB.
Summary of Achievements:
Created website, multimedia CD-Roms and implemented SMS text messaging system
to support TV programmes.
Job
Title: TV Director / Producer
Type of Business: UN Agency/TV Broadcasting
From – To: Oct 2002 - Oct 2004
Name of Employer: United Nations Development Program
Number of Employees Supervised: 11
Kind of Employees Supervised: Producers, cameraman, image editor, script writer,
presenter, gallery crew
Description
of Duties:
• Give editorial and visual direction and leadership in the design and
production of a series (60X60 min) of live television programmes aimed at
informing and educating viewers on HIV/AIDS related issues.
• Responsible for ensuring the availability of the studio, crew and
all equipment necessary for the production
• Provide leadership in preparing the floor plan ahead of studio time;
arranging camera and set positions as well as the seating plan.
• Plan and execute the creative outlook of the production, providing
clear instructions on what needs to be done to get the desired picture composition,
design background settings, etc.
• Produce 60 short documentaries on HIV/Aids in Botswana
• Design and maintain the website, produce graphic images for web
• Develop and manage databases of video tapes archive.
• Manage Teacher Capacity Building audiovisual project, equipments,
production and staff development and assignements.
Summary
of Achievements:
Training of staff on television production to ensure sustainability of the
programme. Provided audiovisual equipment, cameras, sound, non-linear editing
suite for TV production. Produced 60 educational TV, live and interactive,
programmes. Created website, multimedia CD-Roms and implemented SMS text messaging
system to support TV programmes. Received the Innovative Use of New Media
Awards - Highway Africa 2004, corporate category, ICT developed for Talk Back
TV programme, website and SMS integration.
Job
Title: President and Web Accessibility Coordinator
Type of Business: NGO
From – To: Nov 2001- Sep-2002
Name of Employer: ABRA - Associacao Brasileira de Acessibilidade
Description
of Duties:
Coordinate development of education and outreach materials promoting Web accessibility
for people with disabilities. Research and write outreach and reference materials
and news items. Produce images, graphics and design accessible websites.
Summary of Achievements:
ABRA was the first NGO to present a Project of Law to the Brazilian National
Congress. Was invited by ABNT Associacao Brasileira de Normas Tecnicas to
join ABNT`s web acessibility working group.
Job Title: President and Project Coordinator
Type of Business: NGO
From – To: Sep-1995 - Sep-2002
Name of Employer
AJA - Associacao do Jovem Aprendiz
Number of Employees Supervised: 9
Kind of Employees Supervised: Educators, producers, facilitators, trainees
Description
of Duties:
Major accomplishments: Proposal writing, planning and implementation of projects.
Produced educational material, such as books, educational and documentary
videos and websites in the areas of job training for youth, HIV Aids prevention,
social development, human rights, etc. Prepared proposals and budgets, network
with funders, government, U.N. development agencies and local NGOs. Coordinated
professional training and special education programs for public schools students
and teachers. Planned, managed and co-ordinated a program of HIV-Aids prevention
for deaf persons, in partnership with the Ministry of Health and UNESCO. Designed
and implemented projects of distance learning for teachers of SENAI Departamento
Nacional.
Summary
of Achievements:
In 1998, because of its outstanding work, was selected nationally to receive
the Paulo Freire award in the category of Information Technology as a Method
of Learning, given by the Brazilian Labor Ministry, the Roberto Marinho Foundation,
and the Social Service of Brazilian Industry (SESI). Was invited by the Brazilian
Ministry of Education to collaborate in writing disciplines on professional
education for special needs students. Developed new social tecnologies, such
as a job bank for disabled persons in the Internet, certified by the Fundação
Banco do Brasil in 2001 and selected as finalist among more than 2,600 worldwide
projects by the World Bank presented at the Development Marketplace, Washington,
DC in 2002.
Job Title: Manager, Director and Producer
Type of Business: Multimedia production
From – To: Sep-1989 - Sep-2002
Name of Employer: Digital Midia (A Rocha Ltda)
Number of Employees Supervised : 3
Kind of Employees Supervised: Secretary, Producer assistants.
Description
of Duties
Director, producer and general manager of Digital Midia, worked for advertising
agencies and educational institutions producing graphics, photos, trade show
material, multimedia presentations, videos and radio spots. Assisted art directors,
graphic artist, photographers with creative design, graphic and photo production
and art preparation.
Job
Title: Owner- Manager and Photographer
Type of Business: Photographic studio, B&W film processing and printing
From – To: May 1985- Aug 1989
Name of Employer: Fotomarket Ltda.
Description
of Duties:
Produce photos in studio and location for advertisement agencies, black and
white film processing and printing for professional photographers, gemology
and mining documentation photos and videos for educational material and books.
Job
Title: Audiovisual Producer
Type of Business: Brazil - Ministry of Communications Training Centre
From – To: Jan-1983 - Feb-1984
Name of Employer: Centro Nacional de Treinamento TELEBRAS, Brazil
Number of Employees Supervised : None
Description
of Duties:
Worked for Telebrás - the Brazilian Telecommunication Company - at
the National Training Center in Brasília, DF, Brazil, producing, duplicating,
filing audiovisuals materials and videos for technical education and training.
Responsible for the Photographic Department attached to TV and Video Production
Department.
Job Title: Freelance News and Editorial Photographer
Type of Business: National magazines and newspapers
From – To: Jan-1980 - Dec-1983
Name of Employers:
Manchete, Isto E, Correio Braziliense, Jornal de Brasilia
Press offices and reps in Brasilia, DF, Brazil
Description
of Duties:
Produced images for editorial use, documented events and illustrated news,
articles, reports.
Job Title: Photographer and Audiovisual Producer
Type of Business:
Audiovisual and editorial production
From – To: Jan - Nov 1979
Name of Employer: DSDM Communications, London, UK
Description
of Duties:
Image research and reproduction of printed material and books in libraries
and museums for audiovisual and editorial use.
Photographic Exhibitions
•
Abstrata Brasilia Concreta, Centro Cultural Banco do Brasil, 2003, Brasilia,
DF.
• XVI Bienal de São Paulo, São Paulo, SP
• V Documento da Arte Contemporanea do Centro-Oeste, Brasília,
1983
• BSB Infrared, Photographica, 1981, Brasília, DF
• Adonai Rocha, The British Council and Cultura Inglesa, 1980, Brasília,
DF
• I Mostra de Fotojornalismo, União dos Fotógrafos de
Brasíia, DF
• That Image of Brazil, Commuity Art Centre, 1979, Luton-Beds, England.
• Stichting World Press International, 1979, Amsterdam, Holland
• Brasilia Vista por Seus Fotógrafos, Kodak, Fundação
Cultural do DF, 1978, Brasília, DF.
Publications and Projects
ROCHA, A.
XV International Aids Conference, 2004, Bangkok, Thailand.
Interactive TV Program for HIV/Aids Education in Botswana.
Bangkok, Thailand: Conference Abstracts, Panel Exhibition.
Palavras-chave: Aids, Saúde
Áreas do conhecimento : Saúde Coletiva
Setores de atividade : Políticas, planejamento e gestão em saúde
Referências adicionais : Thailand/English. Meio de divulgação:
Vários,
Promover educação, desenvolver material didático e de
campanha para prevenção de HIV Aids.
ROCHA, A.
Talk Back TV Programme: HIV/Aids Prevention in Botswana, Botswana Abstract
Book, National Aids Coordinating Agency - NACA, Section III: Epidemology and
Prevention, page 36 and 47, July 2004, Gaborone, Botswana.
Palavras-chave: Aids, Saúde
Áreas do conhecimento : Saúde Coletiva
Setores de atividade : Políticas, planejamento e gestão em saúde
Referências adicionais : Thailand/English. Meio de divulgação:
Vários,
Promover educação, desenvolver material didático e de
campanha para prevenção de HIV Aids.
ROCHA, A.
Photographic Essay, Book: Abstrata Brasilia Concreta
Abstrata Brasilia Concreta.
Brasília, DF: Medialecom, Centro Cutural Banco do Brasil, Unesco, 2003.
v.2003.
Palavras-chave: fotografia, arte fotográfica, arquitetura, Brasília
Áreas do conhecimento : Serviço Social do Trabalho, Sistemas
de Computação
Referências adicionais : Brasil/Portugues. Meio de divulgação:
Impresso, Home page: http://www.medialecom.com/abstrata
ROCHA, A.
Development Marketplace - The World Bank In: Development Marketplace - Innovations,
Networking, Partnerships, 2001, Washington, DC.
Summary of Finalist Proposals - DM - The World Bank. Washington, DC: Corporate
Strategy Group - The World Bank, 2002. v.2001. p.40 - 40
Palavras-chave: Trabalho e geração de renda, Pessoas com deficiência
Áreas do conhecimento : Serviço Social do Trabalho, Sistemas
de Computação
Setores de atividade : Informática, Atividades de banco de dados, Outras
atividades de prestação de serviços em informática
Referências adicionais : Estados Unidos/Inglês. Meio de divulgação:
Impresso, Home page: http://www.developmentmarketplace.org
Project Number: 140 Job Placement for Disabled Persons through the Internet
Category: Social Development
ROCHA, A.
Encontro Regional das Américas - Campanha Banimento de Minas Terrestres
In: Encontro Campanha Internacional Banimento de Minas e Landmine Monitor,
2001, Brasília.
Mine Action Network - Encontro ICBL LM das Américas. , 2001.
Palavras-chave: Direitos Humanos, Saúde, minas terrestres
Áreas do conhecimento : Política Internacional, Estado e Governo,
Políticas Públicas
Setores de atividade : Serviços coletivos prestados pela administração
pública na esfera da defesa, Serviços coletivos prestados pela
administração pública na esfera da justiça, Serviços
coletivos prestados pela administração pública na esfera
da segurança e ordem pública, inclusive defesa civil
Referências adicionais : Brasil/Inglês. Meio de divulgação:
Hipertexto, Home page: http://www.mineaction.net
ROCHA, A.
Educação profissional de pessoas com deficiência. Revista
Integração do MEC. Brasília: , v.22, n.Ano 10, p.8 -
15, 2000.
Palavras-chave: Pessoas com deficiência
Áreas do conhecimento : Educação Especial
Setores de atividade : Educação média de formação
técnica ou profissional
Referências adicionais : Brasil/Português. Meio de divulgação:
Impresso, Home page: http://www.mec.gov.br
Críticas e reflexões sobre a educação profissional
de pessoa com deficiência no Brasil Publicação da Secretaria
de Educação Especial Ministério da Educação
ROCHA, A.
Brazil - The New Minamata: Mercury Pollution from River Gold Mining. Spirit
of Enterprise - The 1990 Rolex Awards. Suíça: , v.1990, p.326
- 328, 1990.
Palavras-chave: poluição mercúrio
Áreas do conhecimento : Geologia Ambiental
Setores de atividade : Indústrias extrativas
Referências adicionais : Suíça/Inglês. Meio de divulgação:
Impresso, Home page: http://www.rolexawards.com/
Publicação de resumo de projeto sobre poluição
por mercúrio, causada pela atividade garimpeira nos rios brasileiros.
ROCHA, A.
Trabalho Especial. Correio Braziliense. , 2000.
Referências adicionais : Brasil/Português. Meio de divulgação:
Impresso
Mercado de trabalho para pessoas com deficiência
ROCHA, A.
D-eficientes. Internet.Br. São Paulo, p.68 - 69, 2000.
Referências adicionais : Brasil/Português. Meio de divulgação:
Impresso, Home page: http://www.internetbr.com.br
Tecnologia de informação para pessoas com deficiência
ROCHA, A.
Landmine Report 2000 - Brazil. Relatório de Pesquisa. Washington: Human
Rights Watch, 2000. (Outra produção bibliográfica, Outra
produção bibliográfica)
Palavras-chave: Direitos Humanos, minas terrestres
Áreas do conhecimento : Integração Internacional, Conflito,
Guerra e Paz
Setores de atividade : Saúde humana
Referências adicionais : Estados Unidos/Inglês. Meio de divulgação:
Vários, Home page: http://www.icbl.org.br
Relatório do Brasil para o Landmine Monitor, pesquisa sobre atividades,
produção, implementação do Tratado de Ottawa.
Campanha Internacional para o Banimento de Minas Terrestres.
ROCHA, A.
AJA Trabalho Especial - Portal de empregos para pessoas com deficiência
na Internet, 2000
Palavras-chave: Pessoas com deficiência, Trabalho e geração
de renda
Áreas do conhecimento : Serviço Social do Trabalho
Setores de atividade : Mercado de trabalho e mão-de-obra
Referências adicionais : Brasil/Português. Meio de divulgação:
Meio digital, Home page: http://www.aja.org.br
AJA Trabalho Especial, possui um script CGI que permite a visualização,
consulta e colocação de anúncios classificados gratuitos
para a promoção de trabalho, emprego e geração
de renda para pessoas portadoras de deficiência
ROCHA, A.
Formação de Agentes Públicos em Direitos Humanos e Defesa
das Pessoas Surdas, 2001
Palavras-chave: Direitos Humanos, Surdos
Áreas do conhecimento : Ciência Política, Políticas
Públicas
Setores de atividade : Serviços coletivos prestados pela administração
pública na esfera da justiça
Referências adicionais : Brasil/Português. Meio de divulgação:
Vários, Home page: http://www.aja.org.br/surdos
Capacitar pessoas surdas para atuarem com agentes públicos em direitos
humanos com ênfase na atenção e defesa dos direitos dos
surdos. Oferecer cursos para policiais e bombeiros, de Língua Brasileira
de Sinais. Produzir material de didático e de campanha: livros, apostilas,
cartazes, banners, vídeo educativo.
ROCHA, A.
Formação de Multiplicadores Surdos Para prevenção
de HIV Aids DST, 2001
Palavras-chave: Aids, Saúde, Surdos
Áreas do conhecimento : Saúde Coletiva
Setores de atividade : Políticas, planejamento e gestão em saúde
Referências adicionais : Brasil/Português. Meio de divulgação:
Vários, Home page: http://www.aja.org.br/aids
Promover educação, desenvolver material didático e de
campanha para prevenção de HIV Aids DST para pessoas surdas,
formar grupo de multiplicadores surdos, produzir vídeo educativo em
Língua Brasileira de Sinais.
ROCHA, A.
Educação Profissional de Pessoas com Deficiência, 1998
Palavras-chave: Educação profissional, Pessoas com deficiência
Áreas do conhecimento : Ensino Profissionalizante, Educação
Especial
Setores de atividade : Política econômica e administração
pública em geral
Referências adicionais : Brasil/Português. Meio de divulgação:
Vários, Home page: http://www.aja.org.br
Capacitação de jovens e adultos portadores de deficiência,
na rede pública de ensino.
ROCHA, A.
Agentes Públicos em Direitos Humanos e em Defesa das Pessoas Surdas,
2001.
Referências adicionais : Brasil/Português. Meio de divulgação:
Filme, Home page: http://www.aja.org.br/surdos
Digital, documentário, duração 15', VHS NTSC
ROCHA, A.
Multiplicadores Surdos Para Prevenção de HIV Aids DST, 2001.
Referências adicionais : Brasil/Português. Meio de divulgação:
Filme, Home page: http://www.aja.org.br/aids
Digital, duração 27', VHS NTSC
ROCHA, A.
Língua Brasileira de Sinais - Nível 1, 2001.
Palavras-chave: Vídeo digital DVD, Surdos
Áreas do conhecimento : Tecnologia Educacional
Setores de atividade : Formação permanente e outras atividades
de ensino, inclusive educação à distância e educação
especial
Referências adicionais : Brasil/Português. Meio de divulgação:
Filme, Home page: http://www.aja.org.br/surdos
